About Serial 1

When Harley-Davidson’s founders put power to two wheels and created their first motorcycle in 1903, they changed the way the world moved forever. Now, more than a century later, Serial 1 Cycles, Powered by Harley-Davidson, has created an eBicycle that’s designed to change the way the world moves again.

Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their oldest-known motorcycle, affectionately referred to as “Serial Number One—Serial 1 Cycles was created for the sole purpose of delivering innovative eBicycles that make every ride an adventure. Combining Harley-Davidson’s world-class product development capability with the agility of a start-up brand, Serial 1 Cycles offers premium eBicycles guided by intelligent, human-centered design and crafted using the most advanced bicycle technology available, to create the easiest and most intuitive way to experience the fun, freedom and instant adventure of riding a pedal-assist electric bicycle.

OPTIMIZED HANDLING

Our integrated battery and mid-drive motor centralize mass and lower the center-of-gravity for superior handling; the bike just disappears beneath you.

CLEAN STYLING

Internally routed brake lines, electrical wiring and integrated front-and-rear LED lighting deliver sleek styling.

EASY TO RIDE

With intelligent auto shifting on select models, a maintenance-free belt drive, and self-adjusting hydraulic brakes, you don’t have to think about the bike; you can just enjoy the ride.